A- Attention
I- Interest
D- Desire
A- Action
Examples of Print Advertisment using Attention
Getting Attention:
Use large, bold or interesting letters
Use attractive or colourful pictures
Use Celebrities for endorsement
Using Celebrities as endorsement
Examples of Print Advertisment generating INTEREST
Use methods such as humour, eccentricness, to cater to customer fancy
Use persuasive statements
An Unusual Layout of the car, lighting effect and the use of creative phrases.
Use of persuasive and creative sentences to create interest
Examples of Print advertisment Generating Desire
- Highlight unique features fo products
- Emphasise unique feature of products
- Appeal to target consumers emotional needs
Selling unique features of touch controls
Appeal to the emotional needs, emphasise the benfits of using the product. In this case, it is very "man" to use IWC watches, a sign of masculinity.
Examples of Advertisment for consumer to take Action
- To entice the customer to take action after generating their Attention, Interest, Desire. To buy, enquire about your products
Business provide methods of contacting them, (weblink, Iphone scan)
Sentosa Underwater world promotion
Exercise
Can you identify the AIDA in the following posters
